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FOR IMMEDIATE RELEASE
PARRA FEATURED AS SECOND ARTIST IN CURATED BY ARKITIP PROJECT
Artistry of Prolific Dutch Artist Enlivens Incase Notebook Sleeve and
Slider Case for iPhone 3G
Los Angeles - October 24, 2008 - Incase and Arkitip have launched the second installment of the Curated by Arkitip project with Dutch artist Parra. The mostly self-taught artist, who has received international recognition in both the commercial and fine art worlds, created the custom design featured on the Parra Sleeve for MacBook Pro 15" and Parra Slider Case for iPhone 3G, both available today.
ParraÕs design for Curated by Arkitip is representative of his signature aesthetic, featuring bold, hand-drawn graphics inspired by the ruckus of old cartoon fights. Known for combining bright colors and his mastery of illustrated fonts with a twist of wit, ParraÕs work is sought after by a new generation of design fanatics who appreciate his unique style that is heavily influenced by early nineties music and street culture.
Parra comes to the Curated by Arkitip project with strong credentials having collaborated with notable brands such as Nike and Alife. He has been a featured artist in publications ranging from Juxtapoz and Wallpaper to Complex and New York Magazine and continues to create work from his hometown of Amsterdam, taking only a handful of select commercial design jobs every year.
The Parra Sleeve for MacBook Pro 15" and Parra Slider Case for iPhone 3G are both available today in select Apple retail stores, better boutiques and online at goincase.com and arkitip.com.
For more information about the project, including a video featuring the artist, visit goincase.com/curatedbyarkitip
About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.
goincase.com
About Arkitip
Arkitip is a limited edition, hand-numbered art book that regards excellence in production as principally important. The magazine publishes site-specific artworks at a modest price to make art available to collectors at all economic levels. The magazine's founding principles are (1) support the arts, (2) promote freedom of expression, and (3) make art affordable and accessible. The editors also oversee a plethora of creative endeavors, including the publication of limited-edition artist's prints, books and multiples: clothing, accessories and the occasional CD. In addition, they collaborate with artists, designers, shops and galleries around the world to produce exhibitions.
arkitip.com
About Parra
Parra seems to channel a vintage form with curves, yet with a decidedly modern, post-pop approach. His vibrant and often humorous images feature a distinctive, hand-drawn feel, and can be seen printed on various exhibitions around the globe - club flyers, record sleeves and billboards - as well as silk screened on tees and sweaters. Parra is represented by the London-based agency Big Active (bigactive.com) and is co-owner of the streetwear label Rockwell.
rockwellclothing.com
Press Contacts:
Dawn De La Fuente
Incase
626.214.9207
dawn@goincase.com
Kat Van Leer
SYNDICATE
212.226.1717
kat@syndicate-ny.com
www.goincase.com
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