INCASE PARTNERS WITH ARKITIP TO CREATE 'CURATED BY ARKITIP'

Krink Sleeve

FOR IMMEDIATE RELEASE

INCASE PARTNERS WITH ARKITIP TO CREATE 'CURATED BY ARKITIP'

Collaborative Project Launches with Street Artist KR

Los Angeles, CA - July 15, 2008 - Incase, makers of innovative bags and cases, has partnered with the unique art magazine Arkitip, to create Curated by Arkitip. The ongoing project aims to deliver artistically embellished Apple® based products to users who have an appreciation for the creative arts and technology. Artists are carefully chosen by Arkitip for dedication to their respective art forms and unique points of view.

"This project is a natural extension of what I do with Arkitip," comments Sas, Arkitip Art Director. "We are giving artists a medium where they can be creative and gain exposure at the same time. Curated by Arkitip allows me to continue to work with artists that I respect and admire."

The Curated by Arkitip series launches with the KRINK Sleeve, a limited-edition collaborative effort between Incase, Arkitip and artist KR, creator of KRINK, a line of handmade inks and markers. KR's products gained notoriety by their association with his work in the street, the studio and by his dripping ink aesthetics. Curated by Arkitip merges KR's artistry with the Incase notebook sleeve, a signature piece within the Incase line, resulting in a refined version of the classic sleeve.

"The collaboration was born of mutual respect and a core belief in quality and innovation that applies to both design and art," comments Damon Way, Incase Chief Brand Officer. "The sleeve, in effect, acts as a canvas or billboard for KR and other artists. KR's design makes a bold statement on a very utilitarian object."

KR adds "both Apple stores and Incase have been relatively conservative. I think this is a great opportunity to offer something a little more edgy to the market."

The limited-edition KRINK Sleeve for MacBook and MacBook Pro 15" hits select Apple retail stores in mid-July. The sleeve will also be available at better boutiques, goincase.com and arkitip.com.

For more information, please visit goincase.com/CuratedbyArkitip

Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today's consumer. Incase: A better experience through good design.

goincase.com

Arkitip
Arkitip is a limited-edition, hand-numbered art book that regards excellence in production as principally important. The magazine publishes site-specific artworks at a modest price to make art available to collectors at all economic levels. The magazine's founding principles are (1) support the arts, (2) promote freedom of expression, and (3) make art affordable and accessible. The editors also oversee a plethora of creative endeavors, including the publication of limited-edition artist's prints, books and multiples: clothing, accessories and the occasional CD. In addition, they collaborate with artists, designers, shops and galleries around the world to produce exhibitions.

arkitip.com

KRINK
Craig Costello a.k.a. "KRINK" or "KR", is one of the most visionary and inspirational street artists working today, and is also the creator of KRINK, a line of the finest quality handmade inks and markers, beloved by artists and vandals alike.

krink.com

Press Contacts:
Dawn De La Fuente
Incase
626.214.9207
dawn@goincase.com

Kat Van Leer
SYNDICATE
212.226.1717
kat@syndicate-ny.com